The Kick Acid Diet Explained

February 2nd, 2011

There’s a new enemy in the war on fat loss, and its name is acidity. The good news is there is also a solution.  In his first book, THE KICK ACID DIET®, Toronto author Dr. Alwyn Wong, will teach you how to prevent acidosis, improve your health and lose fat by balancing your pH levels with diet and fitness.


“Being acidic makes you fat for two reasons – it decreases your metabolism and wreaks havoc on your hormones that are responsible for fat loss,” says Dr. Wong. When our body is alkaline – your metabolism is functioning at an optimal level and your hormones are working for you and not against you.”

When you are acidic your body leaches vital nutrients from your bones and muscles to reduce acidity to make your body alkaline in order to function properly- Fortunately, by following the principles in THE KICK ACID DIET®, you will learn how to get these nutrients from the food you eat and your bones and muscles will be spared keeping you strong and healthy.

“All foods, based on their bioavailability, vitamin and mineral content, as well as their protein content, and certain other factors, will lead to fluctuation in the pH levels of the body,”says Wong.

In other words, your food choices can and will affect your body’s acid-base levels. Meat sources, grains, hard cheeses, and salted processed foods all are acid forming. Our only dietary line of defense in the onslaught of excess acidity is to balance out our systems by eating alkaline forming fruits and vegetables.


THE KICK ACID DIET® will teach you how to grade your food with the use of a scale called the PRAL – Potential Renal Acid Load.  Conveniently listed in a table form in the back of the book, The PRAL Scale allows us to predict the respective amount of acid or base in 100g of a particular food.  Negative values are alkaline; positive values are acidic. By following the plan described, each meal should have a 0 or negative score.


Hall Developments in RENO & Decor on newstands now!

January 27th, 2011

See the article Character Builder by Alison Stephens for Hall Developments in the current issue of RENO & Decor.

Hall Developments builds and remodels unique luxury homes in Toronto’s most prominent communities. Visit for more info on custom homes.

Welcome to our new office!

November 23rd, 2010

We moved locations in the early summer and our decor is now complete. We love our bright and hip new space that makes our working days filled with even more creativity, passion and devotion for what we do! Thanks to everyone who helped in the design and renovation process, you know who you are!


November 4th, 2010



This intense one-hour workout is not for the faint at heart. The Firefighter’s Workout burns calories, builds strength and fuels endurance by simulating the activities that firefighters are required to do on the job and during their initial training.

Some of the drills include:  stair climbs, hose drag, equipment carry, and rescue. The workout incorporates a lot of heavy lifting, pulling and pushing as well as cardio and basic calisthenics.

Taught by Professional Firefighter and Certified Personal Trainer Steve Darling, the Firefighter’s Workout is a fun and intense class for both men and women will enjoy.

Class is held weekly on Thursday evenings at 5:30pm. To reserve a spot call the Bloor club reception.

Extreme Fitness Bloor Yorkville
80 Bloor Street West, Toronto

Life is a Fat Onion Book Launch

October 28th, 2010


In the book Life is a FAT ONION: My 8 Rules for Losing Weight and Gaining Life, the Toronto-born author Charles Cicciarella tells the inspiring weight loss story of how he finally stopped the madness, shedding pounds like the skins of an onion (and shedding some tears too) until he had lost 155 pounds. It is the story of how his weight loss led to an appearance on the Dr.Phil Show, LA Ink and plenty international/ international coverage by other media. The story of how he is now helping others escape their bondage to overeating and under-exercising.

Throughout the book he shares his tips, advice, and counsel on how readers can turn their life around, too by using his 8 rules for successful weight loss. These rules come from the FAT ONION acronym: F is for Friendship; A is for Activity; T is for Target; O is for Ownership; N is for Nutrition; I is for Ink; O is for Opportunity; N is for Nest.


Charles is a technology expert who has worked in Web Marketing, Corporate Training, Film/TV Production and Live Events. He is a writer, speaker, blogger and the official spokesperson of the Excellence through Exercise Foundation , which is dedicated to wiping out childhood obesity.  Charles lost his mother to Diabetes and has made it his personal mission to raise funds for the Canadian Diabetes Association in her memory. Charles is passionate about healthy living and spends countless hours taking care of his healthy body and mind, practicing what he preaches. To find out more about Charles, his book and his upcoming workshops, visit


You are invited to an evening of INSPIRATION and MOTIVATION!

On Thursday November 11, 2010 @ 6-10pm @ The Hard Rock Cafe (Toronto).

The launch party will feature live entertainment, light finger foods, cash bar and the opportunity for you to be one of the first to buy Life is a FAT ONION: My 8 Rules for Losing Weight and Gaining Life. Guests can order dinner from a special FAT ONION fixed price menu. Charles will be on hand to exchange autographs and share his happiness with everyone.

There will be amazing raffle prizes (From organizations including Extreme Fitness, Cardio-Go, Mocelle Edan Spa, Lighten Up 4 Life, FAT ONION Inc., Hard Rock Cafe, Dorothy Kizoff and many more!) with all raffle proceeds going to the Canadian Diabetes Association.

Performances by: Cathy Elliott, Aimie Page, The Mighty Masters of None and The Rogues.


October 26th, 2010


Toronto’s fashion trendsetters are gearing up for the second annual Frocktail Party which returns to Toronto in November to raise money for Juvenile Diabetes Research Foundation (JDRF).  Last year’s inaugural event brought together over 500 Canadians, including fashion designers, celebrities and party goers for a stylish evening that raised over $23,000 dollars for the cause.  And this year’s party is not to be missed!

The Frocktail party is set for Friday November 12th at the sexy space of King West’s 99 Sudbury Glass Factory loft ( where guests will sip, shop and shake it up to raise money for this worthwhile cause.  This chic charitable soiree combines competitive shopping through an exciting silent dress auction with an evening of music and dancing.  In between dress bidding, guests can nibble Oliver and Bonacini hors d’oeuvres and sip cocktails by Svedka and beer by Labatt. And DJ Johnny Hockin of MTV is back this year to provide the soundtrack for the evening’s fashionable festivities.

This year’s auction will showcase frocks by some of Canada’s hottest fashion designers: David Dixon, Jeremy Laing, CALLA, Alex & Eli, Marika Brose, Jay Godfrey, Joeffer Caoc (donated through FASHION magazine) Lida Baday, Franke, Mackage, Jenny Bird, Andrew Majtenyi, Las Valentias, Aime Luxury, Dean Davidson and Peros have all graciously donated to the event.

The auction will also feature a piece hot of the Spring/Summer 2011 runway from LINE’s runway collection.  And headlining the auction is a Spring/Summer 2011 Greta Constantine gown worn by supermodel Coco Rocha.

Local celebrities including ET Canada’s Cheryl Hickey, MTV’s Jessi Cruickshank, MuchMusic’s Sarah Taylor,  celeb blogger Lainey Lui of and CTV’s etalk, photographer Caitlin Cronenberg, The Society’s Ashleigh Dempster and Amanda Blakley and more have generously donated a favourite pre-loved gown for the cause. Toronto’s top boutiques have also raised the bar with donations from Want Boutique, The Room at the Bay, Nyla, Narwhal, French Connection and BCBG. A special thanks to FASHION magazine for their stunning contribution from their editor and chief Bernadette Morra’s coveted closet. All featured frocks will be auctioned for purchase with 100% of proceeds going to the JDRF – so let  the bidding begin!

Need a new look to accompany your new frock?  This year’s event will feature a salon from Schwarzkopf Professional who will be offering hair consultations and touch-ups from one of their leading hair professionals along side OPI Nails who will be providing complimentary mini manicures throughout the evening.  It’s glamour for a good cause!

TICKETS: $50 and selling fast – get yours today at For information and updates, check out the event on facebook and stay tuned for an online preview of the top dresses coming soon to the website!

INSPIRATION & BACKGROUND: The Frocktail Party started in 2009 by a close group of friends who wanted to make a difference: Catherine Pringle, Talor Wallace, Christina Perreault, Lorraine Forster, Jen Foster and Ali Reid all who have a long standing friendships with sisters Vanessa and Jessica Oliver — Vanessa was diagnosed with Type 1 diabetes at six-years old, and has lived with daily insulin injections, finger pokes, insulin pump and the worry of long-term complications every day for the past 25 years.  In their ten-year relationship with the Oliver family, the girls have seen Vanessa and the Oliver family face these challenges with courage, grace and a fierce commitment to supporting a quest for a cure.  With this, they were inspired to create the Frocktail Party to show love and gain support for this important cause. Fashion meets compassion!

SPONSORS, Svedka, Labatt, Smartwater, Oliver & Bonacini, OPI, Schwarzkopf, and 99 Sudbury.

Please note: due to the popularity of this charity event and the limited capacity, media passes will be reserved for accredited media covering the event and will be given on a first come first serve basis.

Strut For A Cure A Huge Success!

June 8th, 2010

On May 27th, 2010 one thousand party-goers attending the second annual Strut for a Cure starring Supermodel Coco Rocha, emceed by Jeanne Beker with a fashion show from UK designer Todd Lynn and performance by electro-pop group Dragonette.  They were all so amazing to meet and work with, but also to help raise awareness and funds for this great cause.

The event was not only an amazing party, but a complete success in raising over $46,000 for the Coast-to-Coast Against Cancer Foundation in support of children’s cancer.

We had the pleasure of working alongside an amazing team and sponsors including the stellar presenting sponsor FASHION Magazine, rockstar event management team Candice&Alison and the ever amazing Matti from Elite Models.

Photos courtesy of Danielle Matar

Dragonette on the red carpet

Coco with DJs Jojoflores, Adrien Villanova and Drek Martinez

Coco on the carpet between interviews

Jeanne Beker on stage at Strut

A model stomps the runway in Todd Lynn designs

Todd and Coco finale walk

Depict girls with Coco and fiancé James

Upcoming Event: Strut for a Cure Featuring Supermodel Coco Rocha

April 14th, 2010

Depict PR is proud to be working on Strut for a Cure – an amazing event with a great cause that brings together fashion, music and entertainment to raise money for the Coast-to-Coast Against Cancer Foundation.

Supermodel Coco Rocha and her friends from Elite will take to the runway in a one-of-a-kind fashion show. Jeanne Beker, renowned fashion guru and host of Fashion Television with be the emcee of this amazing night sponsored by FASHION Magazine.

Stay tuned, more details to come!

For more information on the event head to


March 19th, 2010



TORONTO, ON – March, 18 2010, Extreme Fitness a leading fitness club operator in the GTA, has teamed up with Warner Bros Canada to produce the action-packed, fast-paced CLASH OF THE TITANS WARRIOR WORKOUT designed to get participants in warrior shape and pumped up to watch Warner Bros. latest 3D action movie “CLASH OF THE TITANS” starring Avatar’s Sam Worthington and Academy Award® nominees Liam Neeson and Ralph Fiennes.

The one-hour group fitness style CLASH OF THE TITANS WARRIOR WORKOUT will debut at Extreme Fitness Yonge and Dundas Square, 319 Yonge Street, on Wednesday March 24th at 6:30pm.  The CLASH OF THE TITANS WARRIOR WORKOUT originates from fight training, as it combines fluid movement and a full body workout. The class provides a variety of intense workouts that incorporate multiple disciplines of training to create a fusion of various forms of martial arts, dance and sport specific training systems.

“With Spring around the corner, this is a great way to kick-start your workout and get you into the Warrior frame of mind,” says Jacque Walters, VP of Group Fitness at Extreme Fitness. “Incorporating new disciplines into your usual routine is a fantastic way to get in shape and have fun, especially while training like a warrior!”

The CLASH OF THE TITANS WARRIOR WORKOUT will be led by Extreme Fitness’ professional wrestler/fighter andfitness trainer George Kiriakiou.  George has extensive training inMixed Martial Arts including Brazilian Jiu Jitsu, Wrestling, MuayThai, Boxing and Judo and his experience as a professional fighter hasgiven him the opportunity to train and learn techniques all over the world.

“The program combinesfitness training of an elite athlete with training of a professionalmartial artist for a cutting-edge new workout,” says George. “The CLASH OF THE TITANS WARRIOR WORKOUT focuses on improving your mental state so that you can lose weight, increase energy, burn fat, increase core strength and get a god or goddess-like figure.”

The CLASH OF THE TITANS WARRIOR WORKOUT isa group fitness class that will run exclusively at ExtremeFitness on Wednesday March 24th, March 31st, April 7th and April 14th.  Participants of the class will receive a complimentary double movie pass to see

“CLASH OF THE TITANS” in theaters.  Space is limited to 30 participants per class – for registration please email and make sure to include the desired date.

In “CLASH OF THE TITANS,” the ultimate struggle for power pits men against kings and kings against gods.  But the war between the gods themselves could destroy the world.  Born of a god but raised as a man, Perseus (Sam Worthington) is helpless to save his family from Hades (Ralph Fiennes), vengeful god of the underworld.  With nothing left to lose, Perseus volunteers to lead a dangerous mission to defeat Hades before he can seize power from Zeus (Liam Neeson) and unleash hell on earth.  Leading a daring band of warriors, Perseus sets off on a perilous journey deep into forbidden worlds.  Battling unholy demons and fearsome beasts, he will only survive if he can accept his power as a god, defy his fate and create his own destiny.

“Clash of the Titans” is being directed by Louis Leterrier (“The Incredible Hulk”).  Leading the international cast is Australian actor Sam Worthington (“Terminator Salvation,” “Avatar”) as Perseus, the mortal son of Zeus, king of the gods.  Academy Award® nominee Liam Neeson (“Taken,” “Schindler’s List”) takes on the role of the mighty Zeus, and Academy Award® nominee Ralph Fiennes (the “Hary Potter” films, “The English Patient”) plays the role of Hades, god of the underworld, who feeds on human fear.  Rounding out the cast is Gemma Arterton (“Quantum of Solace”) as Io, Perseus’ mysterious spiritual guide throughout his journey; Mads Mikkelsen (“Casino Royale”) as Draco, who takes up his sword to join Perseus’ quest; Jason Flemyng (“The Curious Case of Benjamin Button”) as Acrisius, a one-time king turned hideous beast; and Alexa Davalos (“Defiance”) as Andromeda, a princess doomed to lose her life if Perseus does not succeed.

Founded in 1995, Extreme Fitness currently has 13 fitness clubs in the Greater Toronto Area and approximately 100,000 members.  Extreme Fitness is a portfolio company of Falconhead Capital, LLC (, a private equity firm established in 1998 to provide investors with significant long-term capital appreciation by investing globally in consumer-focused businesses in the leisure, lifestyle, recreation and related categories. In addition to Extreme Fitness, Falconhead Capital’s current and prior portfolio include, among others, Growing Family, Inc., Escort, Inc., National Powersport Auctions, Premier Salons International, Maritime Telecommunications Network, and ESPN Classic Europe. For more information, please visit:


February 26th, 2010

Now that the woman have annihilated the US hockey team don’t you think its the men’s turn?

So where are you going to be to witness this epic game? Instead of watching it in your friends mangy living room where you are afraid to go to the washroom for fear of losing your mint corner seat on the couch, go to The Great Hall!!!

Watching a once in a lifetime game SHOULD only be experienced with fellow Canadian hockey loving hooligans! The Great Hall is the official Toronto venue to air the game that will be shown on a two story projector with beer provided by Steamwhistle!

After the game we will celebrate the closing ceremonies Toronto style with music from Lee Macdonald, Rich Hope, Simon Jain, Vaneska, Peer Pressure and FraggleRock, a two-turntable DJ battle, Yale Fox versus Jones accompanied by a live saxophone player.

For more information go to

Tickets are available online at